Ethuseng 1 Page Business Plan
Overview
Ethuseng has a clear business objective to develop, produce, promote and distribute Renting products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ethuseng has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Luxuries that students can afford. This is a critical issue for our selected target market of Student and bacholars.
The Value Proposition
Ethuseng is uniquely positioned to deliver value to Student and bacholars. "Ethuseng will Give them food." In order to be deliver on this value proposition, we Supply them with food and transport. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Renting market. We consider our key competitors to be: Other people's just renting room to students. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other people's just renting room to students by We one of few that supply this service and transport is included .
Key Strategies
Over the next 6 months, our focus will be to Developing new rooms
< br />. This task will be undertaken in the context of our broader strategy to Buy more properties . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 34 students For 3years
About this document
Renting Business Plan
This document was created by Ashley of Ethuseng using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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