Gateway Therapies Pty Ltd 1 Page Business Plan
Overview
Gateway Therapies Pty Ltd has a clear business objective to develop, produce, promote and distribute therapy services for children with autism and other developmental delays; adults requiring assistance with maintaining or obtaining employment; and other individuals who require assistance with undertaking daily living activities. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Gateway Therapies Pty Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being a lack of readily available and affordable services to successfully assist children with difficult behaviours and other delays to achieve age appropriate milestones. This is a critical issue for our selected target market of families with children with developmental delays and challenging behaviours
The Value Proposition
Gateway Therapies Pty Ltd is uniquely positioned to deliver value to families with children with developmental delays. "Gateway Therapies Pty Ltd will promote skill development through evidence based practice and increase our clients' ability to participate in meaningful activity across the lifespan" In order to be able to deliver on this value proposition, we will endure services are provided by an experienced and successful multidisciplinary team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the therapy services market. We consider our key competitors to be: Kids Matters and Boost Therapy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kids Matters and Boost Therapy by delivering services from a central location, providing an outreach service, ensuring we have no wait list, and having competitive fees.
Key Strategies
Over the next 6 months, our focus will be to appoint a social media/ marketing/ sales manager. This task will be undertaken in the context of our broader strategy to register as an NDIS provider. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 500k pa revenue, 5 FTE employees, and 2 new service delivery contracts valued at over 25k pa
About this document
Therapy services for kids with autism Business Plan
This document was created by Nicole of Gateway Therapies Pty Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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