I-golf academy 1 Page Business Plan
Overview
I-golf academy has a clear business objective to promote Golf Instruction products and services. These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
I-golf academy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Allow them a year long learning opportunity. This is a critical issue for our selected target market of Committed Golfers.
The Value Proposition
I-golf academy is uniquely positioned to deliver value to Committed Golfers. "I-golf academy will Create a learning environment allowing them to achieve success." In order to be deliver on this value proposition, we We offer our clients the latest technology and 25 years teaching experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Golf Instruction market. We consider our key competitors to be: Golf Tech, Dicks sporting goods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Golf Tech, Dicks sporting goods by Over whelming skill and talent in delivering results. Access to multiple facilities and their client list..
Key Strategies
Over the next 6 months, our focus will be to Open new location. This task will be undertaken in the context of our broader strategy to Double investors initial investment. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase sales force to 3 Addition of new location every 2 years 10 students on college scholarships, 1 tour player
About this document
Golf Instruction Business Plan
This document was created by Scott of I-golf academy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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