Ics 1 Page Business Plan
Overview
Ics has a clear business objective to develop, produce, promote and distribute Fitness products and services. These products and services have been developed over 16 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Ics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fat burning, low impact. This is a critical issue for our selected target market of Women's.
The Value Proposition
Ics is uniquely positioned to deliver value to Women's. "Ics will 45min burn up to 1000 colories." In order to be deliver on this value proposition, we We are the only studio offering a combination of LAgree TRX and circuit training.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness market. We consider our key competitors to be: Core evolution core 954. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Core evolution core 954 by Prices.
Key Strategies
Over the next 6 months, our focus will be to Rebranding grand opening adding new work outs and upgrading studio inside and out . This task will be undertaken in the context of our broader strategy to Opening the second location . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Lunch new studio Breaking even Goal of 22k per months
About this document
Fitness Business Plan
This document was created by Johan of Ics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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