Imperative 1 Page Business Plan
Overview
Imperative has a clear business objective to develop, produce, promote and distribute apparel, skateboards, and skateboard accessories. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Imperative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing a competitive price for a high quality product. This is a critical issue for our selected target market of Anyone.
The Value Proposition
Imperative is uniquely positioned to deliver value to Anyone. "Imperative will Provide a high quality product to skateboarders." In order to be deliver on this value proposition, we Skateboarding is a lifestyle and the people in that lifestyle are a big family and we want to add to the family.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing hard goods market. We consider our key competitors to be: Primitive diamond alien workshop etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Primitive diamond alien workshop etc by We provide a stylish and high quality product for everyone. .
Key Strategies
Over the next 6 months, our focus will be to Develop relationships with customers . This task will be undertaken in the context of our broader strategy to Provide a larger selection of products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products Obtain a large customer base Develop relationships with a customer base and clients
About this document
Clothing hard goods Business Plan
This document was created by Daniel of Imperative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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