Limited supply 1 Page Business Plan
Overview
Limited supply has a clear business objective to produce Apparel products. These products have been developed over Starting now with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Limited supply has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Product awareness. This is a critical issue for our selected target market of Core ages 16 - 34.
The Value Proposition
Limited supply is uniquely positioned to deliver value to Core ages 16 - 34. "Limited supply will Limited edition custom apparel." In order to be deliver on this value proposition, we L. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Apparel market. We consider our key competitors to be: Cotton on, factory, any teen/young adult clothing brand. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cotton on, factory, any teen/young adult clothing brand by Delivery of a unique product, affordable, artistic apparel..
Key Strategies
Over the next 6 months, our focus will be to Customer outreach: Instagram page
< br />Website
< br />Business cards
< br />Word of mouth . This task will be undertaken in the context of our broader strategy to Market stall . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Initial launch Obtain 100 customers Catching and relatable Designs
About this document
Apparel Business Plan
This document was created by Cassie of Limited supply using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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