Made with Love by AJ's Mumma 1 Page Business Plan
Overview
Made with Love by AJ's Mumma has a clear business objective to produce Baby clothing and accessories products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Made with Love by AJ's Mumma has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customised clothing with many options. This is a critical issue for our selected target market of Mothers of young children.
The Value Proposition
Made with Love by AJ's Mumma is uniquely positioned to deliver value to Mothers of young children. "Made with Love by AJ's Mumma will I make baby clothing that is extremely customisable and practical." In order to be deliver on this value proposition, we We have more choices then most other handmade shops. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Baby clothing and accessories market. We consider our key competitors to be: Handmade shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Handmade shops by Unique ideas and endless possibilities with outfits.
Key Strategies
Over the next 6 months, our focus will be to I would like to have more clothing for babies . This task will be undertaken in the context of our broader strategy to Be profiting and going to markets etc. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch mum and Bub outfit Launch baby shower gifts 10 new customer orders
About this document
Baby clothing and accessories Business Plan
This document was created by Shynae of Made with Love by AJ's Mumma using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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