MEJA DIAPERS 1 Page Business Plan
Overview
MEJA DIAPERS has a clear business objective to distribute baby diaper products and services. These products have been developed by diaper companies with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
MEJA DIAPERS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as time and transport cost when they go to buy products for their retail shop. This is a critical issue for our selected target market of retail shops.
The Value Proposition
MEJA DIAPERS is uniquely positioned to deliver value to retail shops. "MEJA DIAPERS free delivery is our priority." In order to be deliver on this value proposition, we our unique delivering strategies lead to customer satisfication. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the baby diaper market. We consider our key competitors to be: wholesalors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with wholesalors by unique distribution strategies.
Key Strategies
Over the next 6 months, our focus will be to finding 10customers per day and delivering 100PCS per day. This task will be undertaken in the context of our broader strategy to expanding into new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: saving 500 customer per day 5sales people buy transport for product distribution
About this document
baby diaper Business Plan
This document was created by PAUL SALEWI of MEJA DIAPERS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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