Movie House Project 1 Page Business Plan
Overview
Movie House Project has a clear business objective to promote fun and affordable movie experience services and other products. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Movie House Project has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "The need for an affordable but top of the line movie experience.." This is a critical issue for our selected target market of residents nearby.
The Value Proposition
Movie House Project is uniquely positioned to deliver value to Residents nearby. "Movie House Project will provide an affordable movie experience that doesn't compromise quality and fun.." In order to be deliver on this value proposition, we ensure the quality of our movie experience is top of the line. We offer affordable and enjoyable movie experience that doesn't need you to travel far. We are bringing the best movie experience closer to your home.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the top of the line and affordable movie experience market. We consider our key competitors to be: Dvd sellers and mall cinemas. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dvd sellers and mall cinemas by bringing you closer to an affordable and enjoyable movie experience..
Key Strategies
Over the next 6 months, our focus will be to apply a strategic marketing plan to attract more customers.. This task will be undertaken in the context of our broader strategy to expand to new business like a coffee shop or cafe and to more branches in other cities and towns. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successful Opening day Achieving 50% in the maximum projected sales capacity Establishing regular customers and achieving 70 to 100% in the maximum projected sales capacity
About this document
Fun and Affordable Movie Experience Business Plan
This document was created by Cliford of Movie House Project using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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