Rand Finance Group 1 Page Business Plan
Overview
Rand Finance Group has a clear business objective to develop financial service provider services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Rand Finance Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 24/7 EasyPay offer instant money market transaction during normal trading hours and after working hours at selected 24/7 trading business like BP, SHELL, ENGEN and CALTEX petrol stations. This is a critical issue for our selected target market of 24/7 EasyPay Partners.
The Value Proposition
Rand Finance Group is uniquely positioned to deliver value to 24/7 EasyPay Partners. "Rand Finance Group 24/7 EasyPay is money system you can utilize to send money to recipients at anytime of the day and night without using a bank account." In order to be deliver on this value proposition, we 24/7 EasyPay partners will render services as we are highly acknowledge with financial service sector. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the financial service provider market. We consider our key competitors to be: SPAR, SHOPRITE,STANDARD BANK AND CHECKERS. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SPAR, SHOPRITE,STANDARD BANK AND CHECKERS by 24/7 EasyPay is a unique money system that enables sender to transfer money to recipients at anytime of the day/night without using bank account.
Key Strategies
Over the next 6 months, our focus will be to Appoint employees from all the petrol stations behind the counter. We will offer training to that will help use of functionality of the 24/7 EasyPay transfer. This task will be undertaken in the context of our broader strategy to Rand Finance Group will expand to a new night shift market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: target 1000000 customers a year,expand financial services industry with new easy functionality and open new fnancial markets.
About this document
financial service provider Business Plan
This document was created by themba of Rand Finance Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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