Rodan+Fields Skin Care 1 Page Business Plan
Overview
Rodan+Fields Skin Care has a clear business objective to develop, produce, promote and distribute Skin care products. These products have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rodan+Fields Skin Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Acne, firmer skin and sensitive skin. This is a critical issue for our selected target market of To look young.
The Value Proposition
Rodan+Fields Skin Care is uniquely positioned to deliver value to To look young. "Rodan+Fields Skin Care will Our skin products are a 60 day money back guaranteed." In order to be deliver on this value proposition, we Our products is a 4 step Regimen. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Skin care products market. We consider our key competitors to be: We are the #2 Skin Care in the nationwide . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We are the #2 Skin Care in the nationwide by Our products are from two dermatologist doctors..
Key Strategies
Over the next 6 months, our focus will be to Let them know how good our products are.. This task will be undertaken in the context of our broader strategy to Get new customers and new consultants to join me in my journey.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Plan to have more consultant Have more sales Help people with their skin problems
About this document
Skin care products Business Plan
This document was created by Ritza of Rodan+Fields Skin Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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