Security Burgersfort 1 Page Business Plan
Overview
Security Burgersfort has a clear business objective to develop, produce, promote and distribute Alarm Monitoring and Armed Response services. These services have been developed over 10 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Security Burgersfort has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to protect and serve at the best. This is a critical issue for our selected target market of Community and Businesses.
The Value Proposition
Security Burgersfort is uniquely positioned to deliver value to Community and Businesses. "Security Burgersfort will Provide a service in the best way we can." In order to be deliver on this value proposition, we We are many years in the business and we know a lot of people and business owners. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Alarm Monitoring and Armed Response market. We consider our key competitors to be: Protect Security, Red Security. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Protect Security, Red Security by We deliver beter service and are hands on with all the clients. Most of the clients asked us to open a Security firm and all ready have 250 clients.
Key Strategies
Over the next 6 months, our focus will be to Appoint a extra sales manager on commision basis. This task will be undertaken in the context of our broader strategy to Expand into guarding . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Specials for new clients Obtain 100 clients in next 3 months. Giving away a free alarm system.
About this document
Alarm Monitoring and Armed Response Business Plan
This document was created by Jean-Pierre of Security Burgersfort using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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