The golf range 1 Page Business Plan
Overview
The golf range has a clear business objective to promote Golf leisure and practice services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The golf range has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as keeping the public interested and informed. This is a critical issue for our selected target market of "The whole famille".
The Value Proposition
The golf range is uniquely positioned to deliver value to "The whole famille". "The golf range will provide a clean green environment with the friendliest staff." In order to be deliver on this value proposition, we We will use social Media to inform our customers and we got a passion for golf. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Golf leisure and practice market. We consider our key competitors to be: Makadu, Klerksdorp gc,
< br />Anagdag driving range . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Makadu, Klerksdorp gc,
< br />Anagdag driving range by adding Friendly staff
< br />Green tees
< br />Accurate meter markers
< br />Descent facility
< br />.exciting competition
Key Strategies
Over the next 6 months, our focus will be to appoint a research and marketing team for the first few months . This task will be undertaken in the context of our broader strategy to set up the facility in such a order to accommodate golf instructors and public to enjoy a clean and green environment.To give them a experience that they long for and to have again and again,and a bit of club repair and griping as well." maybe a car was "These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Starting a long drive league Obtain 70 members Getting instructors to use our facilities
About this document
Golf leisure and practice Business Plan
This document was created by Ruan of The golf range using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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