Valentino's 1 Page Business Plan
Overview
Valentino's has a clear business objective to produce Romantic Italian restaurant products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Valentino's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Daily Customer feedback forms. This is a critical issue for our selected target market of Couples and families.
The Value Proposition
Valentino's is uniquely positioned to deliver value to Couples and families. "Valentino's will Provide Italian food in a romantic atmosphere." In order to be deliver on this value proposition, we Scan Google analytics daily for promoting web presence. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Romantic Italian restaurant market. We consider our key competitors to be: Local Laurel restaurants . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local Laurel restaurants by Traditional Italian food at great prices .
Key Strategies
Over the next 6 months, our focus will be to Much advertising campaign & promotion. . This task will be undertaken in the context of our broader strategy to Expand into brewing in house beer.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch open date Register 100 members Launch house brewery
About this document
Romantic Italian restaurant Business Plan
This document was created by Aaron of Valentino's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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