Vici20 1 Page Business Plan
Overview
Vici20 has a clear business objective to develop, produce, promote and distribute fact based practical advice services. These services have been developed over 12 months with a core focus on addressing the key customer problems, upcoming needs and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vici20 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to transcend the overload of too complex, often irrelevant information and noise, and deliver practical and actionable guidance. This is a critical issue for our selected target market of Senior executives who need to make decisions about their market strategy and how to best use their resources for optimal impact.
The Value Proposition
Vici20 is uniquely positioned to deliver value to Senior executives who need to make decisions about their market strategy and how to best use their resources for optimal impact. "Vici20 will provide Insights that show how to think strategically with the right market focus, and decide and execute realistically, in line with resources and ." In order to be deliver on this value proposition, we bring a unique advantage with our Knowledge of all the parts, and how to best aggregate and integrate for optimal impact. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fact based practical advice sector. We consider our key competitors to be: Large (eg Deloitte) and boutique consultancies, and market research/insights providers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Large (eg Deloitte) and boutique consultancies, and market research/insights providers by Having a more expansive focus, comprehensive breadth of insights, ability to interpret on client behalf, delivered at a lower price point .
Key Strategies
Over the next 6 months, our focus will be to Reach out to senior executives at target companies likely to need and benefit from my services. This task will be undertaken in the context of our broader strategy to Evolve from insights to full consulting (plan, execute, implement). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create attractive marketing pitch with latest insights; Use to reach out to targets; Pitch specific insights/advisory services
About this document
Fact based practical advice Business Plan
This document was created by Nikola of Vici20 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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