York Earthworks 1 Page Business Plan
Overview
York Earthworks has a clear business objective to produce Aggregate and granite stone products products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
York Earthworks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide the MDOT construction projects with aggregate to the proper specs they require, we also provide the marine construction industry and high end landscaping industry with granite stone products such as, dock blocking, rip rap erosion control stone and decorative stone for gardens and parks.. This is a critical issue for our selected target market of Marine and general construction industry.
The Value Proposition
York Earthworks is uniquely positioned to deliver value to Marine and general construction industry. "York Earthworks will Knowing the demand and lack of supply in the aggregate and stone (state requires products) industry, We will quality supply of our product to our customers that is well stocked for supply on demand.." In order to be deliver on this value proposition, we We have the team, equipment and location that can produce 688 cu-yd's of aggregate per day and 8 custom cut stones per day. Making most of our orders available for pick up within 72 hours, if not the same day of ordering.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aggregate and granite stone products market. We consider our key competitors to be: We have two competitors with in a 50 mile radius of or location for that supply marine construction industry (K&W Aggragate and Pike) and we have several competitors supplying the general contractor market. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have two competitors with in a 50 mile radius of or location for that supply marine construction industry (K&W Aggragate and Pike) and we have several competitors supplying the general contractor market. by We are located within 45 mins of two major markets for our erosion and construction stone products, being one of three supplier available we offer quality and convenience to our customers. .
Key Strategies
Over the next 6 months, our focus will be to We have created a list of our potential vendors of our target market (MDOT, marine construction and high end landscaping industry). Knowing the demand in the market, we will contact our potential vendors to introduce ourself and offer a new relationship discount incentive to gain relationships and to get our name out to the industry. . This task will be undertaken in the context of our broader strategy to Knowing the time it resources it consumes to produce stone products, we would like to invest into our facility and equipment to have more efficient production of the product. Marking turn around time faster for our customer and product cost lower.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build a substantial inventory Construct a facility to process our stone products out of the weather allowing us to produce product in all four season. Gain equipment and crew to launch our installation team.
About this document
Aggregate and granite stone products Business Plan
This document was created by Nathaniel of York Earthworks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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