Dookies Grill 1 Page Business Plan
Overview
Dookies Grill has a clear business objective to produce Street Food products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dookies Grill has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for fast Caribbean infused contemporary street food. This is a critical issue for our selected target market of Street Food lovers.
The Value Proposition
Dookies Grill is uniquely positioned to deliver value to Street Food lovers. "Dookies Grill will Provide a service of Good contemporary Caribbean street Food with a twist." In order to be deliver on this value proposition, we We are born in the U.K., have Caribbean roots and are massive foodies. This makes our outlook was born using Caribbean recipes but our outlook on food is very diverse. This is reflected in the unique range of dishes we employ. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Street Food market. We consider our key competitors to be:
< br /> White men can't jerk
< br />Mamas Jerk
< br />Micheboo's kitchen
< br />Mama Jacques
< br />Roti Pan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with < br />White men can't jerk
< br />Mamas Jerk
< br />Micheboo's kitchen
< br />Mama Jacques
< br />Roti Pan by Our dishes are very unique, whereas our competitors (with the exception of white men can't jerk) are very much traditional. These other brands are mainly concentrated in street Food markets within the London area, whereas we work U.K. Wide and will be opening a catering arm too focusing on providing a service for birthdays, work parties, weddings and other functions.
Key Strategies
Over the next 6 months, our focus will be to Purchase a trailer. This task will be undertaken in the context of our broader strategy to Expand into a new market . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Obtain 10 private bookings Secure a permanent pitch
About this document
Street Food Business Plan
This document was created by Sean of Dookies Grill using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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