Gourley's Welding and Fabrication Services 1 Page Business Plan
Overview
Gourley's Welding and Fabrication Services has a clear business objective to produce Mobility Scooter Frames products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Gourley's Welding and Fabrication Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The way people can use mobility scooters. This is a critical issue for our selected target market of Elderly.
The Value Proposition
Gourley's Welding and Fabrication Services is uniquely positioned to deliver value to Elderly. "Gourley's Welding and Fabrication Services will Creates the framework for mobility scooters to keep people dry and to make leaving your home more enjoyable, dry and warm.." In order to be deliver on this value proposition, we Everything is handmade, from scratch. We are also a family run business that is very passionate about quality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobility Scooter Frames market. We consider our key competitors to be: Sheerlines. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sheerlines by Quality.
Key Strategies
Over the next 6 months, our focus will be to Promote the company . This task will be undertaken in the context of our broader strategy to Make my own canopies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain a new customer Create my own canopies Buy new equipment
About this document
Mobility Scooter Frames Business Plan
This document was created by Damian of Gourley's Welding and Fabrication Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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