Holiday Neigh 1 Page Business Plan
Overview
Holiday Neigh has a clear business objective to promote and provide holiday stays for horse and mountain bike riders. This service will be developed with a core focus on providing a much needed facility in the locality of the Sunshine Coast, Noosa hinterland. This plan has many associated opportunities, including the encouragment of tourists to visit the area.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Holiday Neigh has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have somewhere to stay that is horse friendly when utilizing the Noosa Trail Network and that has facilities to safely house horses and bikes when not riding. This is a critical issue for our selected target market of horse and mountain bike riders.
The Value Proposition
Holiday Neigh is uniquely positioned to deliver value to horse and mountain bike riders. "Holiday Neigh will provide somewhere comfortable to stay when utilizing the Noosa Trail Network." In order to be deliver on this value proposition, we The property backs onto the Noosa Trail Network, enabling easy access for horse and bike riders. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the holiday stays market. We consider our key competitors to be those providing bed and breakfast accomodation. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with bed and breakfast accomodation by poviding comfortable accommodation with facilities for bikes and horses. Our major advantage is being located right next to the Noosa Trail Network.
Key Strategies
Over the next 6 months, our focus will be to build holiday accomodation and map out and prepare tracks for riders. This task will be undertaken in the context of our broader strategy of launching our holiday stay business through advertising at adjistment properties and bike shops as well as creating a website and utilizing social media platforms. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 years are: Buildings and facilities built and ready for first customers within 12 months. First customer within 12 months. Reach 100 followers on social media within 18 months. Enlarge target audience through TV and magazine marketing within 3 years.
About this document
Holiday stays for horse riders Business Plan
This document was created by Jess of Holiday Neigh using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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