SARA's SMORES 1 Page Business Plan
Overview
SARA's SMORES has a clear business objective to produce SMORES products and services. These products and services have been developed over Just starting out with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SARA's SMORES has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Get cafe approval to open through the town of Mansfield. This is a critical issue for our selected target market of Families moms kids dessert lovers.
The Value Proposition
SARA's SMORES is uniquely positioned to deliver value to Families moms kids dessert lovers. "SARA's SMORES will Provide a warm welcome space to sit relax and enjoy a yummy warm gooey tasty treat." In order to be deliver on this value proposition, we SMORES have a firm place in American food culture, there creation and popularization. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the SMORES market. We consider our key competitors to be: They are a recipe of simple ingredients communal in space and thought with the classic formula of three key ingredients to consider, the different ways that this classic has been reinvented speaks to its popularity in modern dessert culture. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with They are a recipe of simple ingredients communal in space and thought with the classic formula of three key ingredients to consider, the different ways that this classic has been reinvented speaks to its popularity in modern dessert culture. by Gluten free gram crackers home made marshmallows peanut free organic chocolate.
Key Strategies
Over the next 6 months, our focus will be to Open SMORES cafe at the Mansfield Arts Center develop web site use social media Instagram Facebook have grand opening collaborate with CLICK get level one approval from the town complete inspection to open business in 30 days farmers markets and SMORES trailer . This task will be undertaken in the context of our broader strategy to Package SMORES to sell as gifts sell Sara's SMORES farmers market open cafe at the Mansfield Arts Center. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Day of the Dead Celebration collaboration with the Mansville art center Open cafe Develop product lines
About this document
SMORES Business Plan
This document was created by Sara of SARA's SMORES using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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