Total Parts 1 Page Business Plan
Overview
Total Parts has a clear business objective to develop, produce, promote and distribute Automobile Parts products and services. These products and services have been developed over 0.5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Total Parts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of access to genuine parts for users of Vehicles originating from Northe America. This is a critical issue for our selected target market of Individual and corporate vehicle owners of American origin.
The Value Proposition
Total Parts is uniquely positioned to deliver value to Individual and corporate vehicle owners of American origin. "Total Parts will Genuine Automobile parts at affordable prices." In order to be deliver on this value proposition, we A unique relationship with parts suppliers and a logistics arrangement to allow delivery of parts in a minimum of 10 days. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Automobile Parts market. We consider our key competitors to be: Existing second hand spare parts dealers and garages. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Existing second hand spare parts dealers and garages by Genuine parts
< br />Brand new parts
< br />Timely delivery
< br />Low prices
< br />Customer support.
Key Strategies
Over the next 6 months, our focus will be to Promote services to individual and corporate vehicle owners. This task will be undertaken in the context of our broader strategy to Set up website , and call centre and warehouse.
< br />Sign agreements with parts dealers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Set up social network presence Sign agreement with parts dealers Set up logistic system
About this document
Automobile Parts Business Plan
This document was created by Kwasi of Total Parts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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