Twisted Monkey E-Liquid 1 Page Business Plan
Overview
Twisted Monkey E-Liquid has a clear business objective to develop, produce, promote and distribute E-Liquid for less products. These products have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. While our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Twisted Monkey E-Liquid has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunity as; We can offer the same quality and for less. This is a critical issue for our selected target market of vaping community.
The Value Proposition
Twisted Monkey E-Liquid is Uniquely positioned to deliver value to the Vaping Community. "Twisted Monkey E-Liquid"- Will deliver the same quality for a lot less!" In order to be deliver on this value proposition, our quality is Second too none and we offer it for a lot less than other manufacturers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the E-Liquid market. We consider our key competitors to be: Vape Wild, Five Pawns, Sub Ohm serum, Space Jam, G2 Vapor, Daily Dose Charlie Noble, Suicide Bunny, Cutt Wood and KandyLand. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with; Vape Wild, Lite Cig, Sub Ohm Serum, Space Jam and KandyLand by mostly using organic/natural ingredents and our quality standards.
Key Strategies
Over the next 6 months, our focus will be to have our products in atleast 3 vape shops. This task will be undertaken in the context of our broader strategy to have our products in at least 10 vape shops and have our own store front. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product, obtain 100 customers, Have our website/ E-Liquid store front.
About this document
E-Liquid for less Business Plan
This document was created by David of Twisted Monkey E-Liquid using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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