Best Bits 1 Page Business Plan

Traditional meals Business Plan

Best Bits 1 Page Business Plan

 

Overview

Best Bits has a clear business objective to develop, produce, promote and distribute traditional meals, home cooked products and personal services. Our recognition of this has been studied by us over a combined professional career of over 30 years, with our core focus on addressing the key customer problem and associated opportunities. We have gained experience enough to recognise what it takes to run a successful food premises, from investing ourselves in back of house as professional, qualified Chefs, and working front of house, integrating with customers and gaining clarity on the mechanics of high quality customer service.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to succesfully reintroduce the affection associated with family dining, recreating the nostalgia of bonding and conversation over high quality, hime cooked meals. Whilst our hospitality experiences have been useful for testing the customer problem, new products and a familial vibe are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Best Bits has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to offer every day people the opportunity to dine on locally sourced, high quality cuisine at affordable costs. This is a critical issue for our selected target market of families.

The Value Proposition
 

Best Bits is uniquely positioned to deliver value to families. "Best Bits will recreate family time by providing nostalgic meals that bring people together." In order to deliver on this value proposition, we offer a place where families can come together to make great memories over great food. Through our collective experience and intentions to gain considerable knowledge within hospitality, we are well olaced to develop this technique, and it forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the traditional meals market. We consider our key competitors to be: Coffee shops and cafés. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with coffee shops and cafés by our knowledge of good food, personable customer interaction skills, and how, when combined, it can bring people together.

Key Strategies

Over the next 6 months, our focus will be to invest ourselves, our skills and our knowledge to create and enforce a public demand. This task will be undertaken in the context of our broader strategy to offer additional catering to private functions. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establishing ourselves as a family friendly eatery.
Develop a brand standard unique to us. Offer our unique brand standard throughout private catering

About this document
Traditional meals Business Plan
This document was created by Sam of Best Bits using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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