CBG Studios 1 Page Business Plan
Overview
CBG Studios has a clear business objective to develop, produce, promote and distribute Esthetics,Skincare, Makeup products and over all services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
CBG Studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping them to understand their products. This is a critical issue for our selected target market of 16 to 90 year olds.
The Value Proposition
CBG Studios is uniquely positioned to deliver value to the target markets. "CBG Studios will teach you properly using your own products to see the beauty within yourself.." In order to be deliver on this value proposition, we do not look for the hot new items, CBG Studios looks to improve on what you are already doing and build upon it. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Esthetics, Skincare, Makeup market. We consider our key competitors to be: William Henry, barre studios, Dermalogica, ELF make up. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with William Henry, barre studios, Dermalogica, elf make up by The ideas to be sort of like a one-stop place. Yoga, barre, make up, skin, organic health and beauty products.
Key Strategies
Over the next 6 months, our focus will be to Build a website. This task will be undertaken in the context of our broader strategy to Incorporate Youtube training videos . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Eccentric Instructor, Barre instructor, 10 clients
About this document
Esthetics Skincare Makeup Business Plan
This document was created by Debbie of CBG Studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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