GHC 1 Page Business Plan
Overview
GHC has a clear business objective to develop, produce, promote and distribute Cleaning products and Restaurant products and services. These products and services have been developed over 4 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GHC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Add value to the economy. This is a critical issue for our selected target market of Offices, Hotels, churches and supermarkets
The Value Proposition
GHC is uniquely positioned to deliver value to Offices. "GHC will Produce cleaning products and provide sumptuous meals to our clients." In order to be deliver on this value proposition, we Professional touches on all sides of products and services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cleaning products and Restaurant market. We consider our key competitors to be: Mama Lemon, Detol , and KFC. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mama Lemon, Detol , and KFC, As an entrepreneur we put in place professional formulas and puts our clients first .
Key Strategies
Over the next 6 months, our focus will be to Improve on marketing skills . This task will be undertaken in the context of our broader strategy to Expand the business by having other outlets . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain more than 1000 customers, start up other outlets, Gain more knowledge by going for more training so as to improve more on our products and services,
About this document
Cleaning products and Restaurant Business Plan
This document was created by Virtue of GHC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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