Gordon Seamless Gutters 1 Page Business Plan
Overview
Gordon Seamless Gutters has a clear business objective to produce Gutter installation cleaning and repair products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Gordon Seamless Gutters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The damaging effects of improper installation and maintenance techniques.. This is a critical issue for our selected target market of Homeowners.
The Value Proposition
Gordon Seamless Gutters is uniquely positioned to deliver value to Homeowners. "Gordon Seamless Gutters will Help home owners take control of the rain and eliminate $1000's in water damage." In order to deliver on this value proposition, we specialize in repair and maintenance resulting in valuable knowledge of installation techniques because we see what works and what doesn't first hand.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gutter installation cleaning and repair market. We consider our key competitors to be: All Season Gutters and The Gutter Doctor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All SeasonGutters and The Gutter Doctor because we offer the maintenance services these companies don't and we're not just a slap em up and forget it company. We focus on achieving the best balance of aesthetics and function not how many feet of gutter we can hang in an hour. .
Key Strategies
Over the next 6 months, our focus will be to aquire our own roll form equipment to produce gutters on the job site cutting out the middleman to increase profits. This task will be undertaken in the context of our broader strategy to develop and train a highly effective and efficient crew. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: increased installation and maintenance capabilities.
About this document
Gutter installation cleaning and repair Business Plan
This document was created by Kirk of Gordon Seamless Gutters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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