Handy Candi's Space 1 Page Business Plan
Overview
Handy Candi's Space has a clear business objective to produce Fashion Jewellery and Clothing products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Handy Candi's Space has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creating up to date styles. This is a critical issue for our selected target market of Trendy fashionable ladies.
The Value Proposition
Handy Candi's Space is uniquely positioned to deliver value to Trendy fashionable ladies. "Handy Candi's Space will offer Eye catching jewellery and clothing to its customers." In order to deliver on this value proposition, we will show our clents that we care about their appearance. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashion Jewellery and Clothes market. We consider our key competitors to be: Wonderful World, Friction and Bang Bang. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wonderful World, Friction and Bang Bang by showing our customers that we will truly give them value for their money.
Key Strategies
Over the next 6 months, our focus will be to Hire a Customer Service Representative. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get models for jewellery and clothing, Have a Sale every major holiday and to Obtain 200 customers every year for the next five (5) years, resulting in 1000 customers and more.
About this document
Fashion Jewellery and Clothes Business Plan
This document was created by Candice of Handy Candi's Space using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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