Hokey Poke 1 Page Business Plan

Poke Bowls Business Plan

Hokey Poke 1 Page Business Plan

 

Overview

Hokey Poke has a clear business objective to open a brick and mortar restaurant serving Poke Bowls. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Hokey Poke has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Building customer base. This is a critical issue for our selected target market of Working people.

The Value Proposition
 

Hokey Poke is uniquely positioned to deliver value to Working people. "Hokey Poke will Quick easy healthy lunch." In order to be deliver on this value proposition, we No one else in this market offering our product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Poke Bowls market. We consider our key competitors to be: Other lunch places, sushi restaurants . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other lunch places, sushi restaurants by Sushi type lunch at a more affordable price point, and in a quicker time period.

Key Strategies

Over the next 6 months, our focus will be to Write business plan. This task will be undertaken in the context of our broader strategy to Open brick and mortar shop. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch store Build a client base Become profitable

About this document
Poke Bowls Business Plan
This document was created by Peter of Hokey Poke using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.