Hospitality Hire 1 Page Business Plan
Overview
Hospitality Hire has a clear business objective to develop, produce, promote and distribute Catering equipment hire products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hospitality Hire has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Low cost equipment. This is a critical issue for our selected target market of Caterers.
The Value Proposition
Hospitality Hire is uniquely positioned to deliver value to Caterers. "Hospitality Hire will Provide short term quality equipment to improve your business." In order to be deliver on this value proposition, we Our location allows us to serve areas our completion can not. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Catering equipment hire market. We consider our key competitors to be: Batty hire
< br />McLaughlin event hire
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< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Batty hire
< br />McLaughlin event hire
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< br /> by Location
< br />Product range
< br />Expertise
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Key Strategies
Over the next 6 months, our focus will be to Promotions and trade shows
< br />. This task will be undertaken in the context of our broader strategy to Expand product offering
< br />. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch service First Hire 20 hires
About this document
Catering equipment hire Business Plan
This document was created by Myles of Hospitality Hire using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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