Human Forge Movement Training 1 Page Business Plan

Personal Training and Physical Fitness Business Plan

Human Forge Movement Training 1 Page Business Plan

 

Overview

Human Forge Movement Training has a clear business objective to produce Personal Training and Physical Fitness services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Human Forge Movement Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem and it is to "Push people to be there best by helping them achieve physical fitness goals."This is a critical issue for our selected target market of "Young, old, military, civilian."

The Value Proposition
 

Human Forge Movement Training is uniquely positioned to deliver value to young, old, military, civilian.. "Human Forge Movement Training"where we believe every individual has the potential to push themselves to be great. We are here to facilitate that push!." In order to deliver on this value proposition,We're not a big box or chain gym. We are family here at Human Forge. It is personal for us. We not only want you to succeed in the gym, but in life. People want to know that they are cared for and they matter. Our bottom line is our clients and we take pride in that.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Personal Training and Physical Fitness market. We consider our key competitors to be: La fitness, snap fitness, anytime fitness, golds gym . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with La fitness, snap fitness, anytime fitness, golds gym by striving to focus on the individual and cater to the needs of each person. Everyone has different goals and we have the structure that supports that. .

Key Strategies

Over the next 6 months, our focus will be to focus on small scalability by opening a new gym in the Miami Dade metropolitan area. . This task will be undertaken in the context of our broader strategy of improving or contacts and possible contractual agreements is a must. By working alongside Jackson Memorial Hospital, and further outreach in the Miami area, we will gain new clients and opportunities. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Opening a gym in Miami, Reaching 100 clients at Human Forge Seattle and Reaching 50 clients at Human Forge Miami

About this document
Personal Training and Physical Fitness Business Plan
This document was created by Michael of Human Forge Movement Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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