Investment L.E.A.P.S. 1 Page Business Plan
Overview
Investment L.E.A.P.S. has a clear business objective to develop Targeting Long-term, low-risk, Investments services. These services have been developed over 5 years with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Investment L.E.A.P.S. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a high-return, low-risk investment strategy that leaves my customers free of the need to constantly monitor the NASDAQ ir NYSE Markets. This is a critical issue for our selected target market of busy Career Professionals.
The Value Proposition
Investment L.E.A.P.S. is uniquely positioned to deliver value to Career Professionals. "Investment L.E.A.P.S. will Provide targeted investment strategies with 3 to 5 year growth and returns of 40% to 60% annually." In order to deliver on this value proposition, Our unique LEAP acquisition algorithm scans Long-Term Equity Option contracts in the CBOE Market for securitues which meet specific criteria, aimed at reaching our investment objectives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Targeting Long-term, low-risk, Investments market. We consider our key competitors to be: Merrill Lynch, Edward Jones, TD Ameritrade. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Merrill Lynch, Edward Jones, TD Ameritrade by Personal attention to our Customer's investment goals.
Key Strategies
Over the next 6 months, our focus will be to Aggressive marketing through Social Media. This task will be undertaken in the context of our broader strategy to Create and promote a group presentation product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new service with a clearly defined target market. Obtain 100 actively trading client accounts. Create oral presentation packet.
About this document
Targeting Long-term, low-risk, Investments Business Plan
This document was created by Kevin of Investment L.E.A.P.S. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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