KLM COMPASS 1 Page Business Plan
Overview
KLM COMPASS has a clear business objective to develop Business coaching and support services. These services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KLM COMPASS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Moving to action on complex issues. This is a critical issue for our selected target market of SME and sole traders.
The Value Proposition
KLM COMPASS is uniquely positioned to deliver value to SME and sole traders. "KLM COMPASS will Provide coaching, advice and operational support to address the needs of clients." In order to be deliver on this value proposition, we Personalised service tailored to individual business needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Business coaching and support market. We consider our key competitors to be: Chartered Accountants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chartered Accountants by In depth analysis of whole of business needs taking into account the existing and desired culture of the business .
Key Strategies
Over the next 6 months, our focus will be to Implement a marketing plan. This task will be undertaken in the context of our broader strategy to Expand into the Sydney market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Establish partnerships Reach 20 customers
About this document
Business coaching and support Business Plan
This document was created by Michael of KLM COMPASS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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