Meril Pretoria 1 Page Business Plan
Overview
Meril Pretoria has a clear business objective to develop, produce, promote and distribute Medical devices products and services. These products and services have been developed over 3 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Meril Pretoria has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reliable long term service. This is a critical issue for our selected target market of Public sector patients.
The Value Proposition
Meril Pretoria is uniquely positioned to deliver value to Public sector patients. "Meril Pretoria will Provide a training service and a quality product to my customers." In order to be deliver on this value proposition, we Our focused service delivery and cost effective quality product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Medical devices market. We consider our key competitors to be: zimmer
< br />Smith & Nephew
< br />Stryker. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with zimmer
< br />Smith & Nephew
< br />Stryker by Excellent price
< br />Quality product
< br />Great service.
Key Strategies
Over the next 6 months, our focus will be to Training opportunities. This task will be undertaken in the context of our broader strategy to Expand into the private market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Meril, obtain state tender business Obtain 5 private sector surgeons Establish state and private consultants
About this document
Medical devices Business Plan
This document was created by Sjouke of Meril Pretoria using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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