Night Ninja Fisheries 1 Page Business Plan
Overview
Night Ninja Fisheries has a clear business objective to produce smoked fish products, whole fish and cut fish services.These products and services have been developed over 5 yrs with a core focus on addressing the customer with aloha and a unique vision for new opportunity.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Night Ninja Fisheries has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality smoked fish at affordable prices. This is a critical issue for our selected target market of Lovers of smoked fish.
The Value Proposition
Night Ninja Fisheries is uniquely positioned to deliver value to lovers of Hawaiian fresh and smoked fish. "Night Ninja Fisheries will provide Quality smoked fish from Hawaii." In order to be deliver on this value proposition, we deliver boat direct quality seafood at affordable prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Smoked fish market. We consider our key competitors to be: Roys , Suisan, local guys. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Roys , Suisan, local guys by Unique recipes and creative marketing..
Key Strategies
Over the next 6 months, our focus will be to Buy a boat and associated fishing gear .This task will be undertaken in the context of our broader strategy including Hilo Fish company .These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Boat, Build Smokehouse and Upgrade equipment
About this document
Smoked fish Business Plan
This document was created by Jeff of Night Ninja Fisheries using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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