Richardson Financial 1 Page Business Plan
Overview
Richardson Financial has a clear business objective to develop financial coaching for individuals and small businesses. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Richardson Financial has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of money management knowledge. This is a critical issue for our selected target market of low-income families and independent contractors.
The Value Proposition
Richardson Financial is uniquely positioned to deliver value to low-income families and independent contractors. "Richardson Financial will provide a service that will give you concrete financial goals and the steps to achieve them." In order to be deliver on this value proposition, we use our experience in tax to analyze your personal finances to both give you financial stability and also maximize your tax write-offs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the financial coaching for individuals and small businesses market. We consider our key competitors to be: CPA Firms. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with CPA Firms by we offering reasonable prices and payment plans to help low-income families.
Key Strategies
Over the next 6 months, our focus will be to Contact Local Businesses and Give Local Classes. This task will be undertaken in the context of our broader strategy to Acquire an Office Space. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 10 Recurring Clients Acquire an Office Space Have a net profit of $20,000
About this document
Financial Coaching for Individuals and Small Businesses Business Plan
This document was created by Eva of Richardson Financial using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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