STUDIOU 1 Page Business Plan
Overview
STUDIOU has a clear business objective to promote Residencia Universitaria services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
STUDIOU has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Availability of timely and quality accommodation. This is a critical issue for our selected target market of Estudiantes universitarios.
The Value Proposition
STUDIOU is uniquely positioned to deliver value to Estudiantes universitarios. "STUDIOU will ofrecerá un servicio de alojamiento agradable y cómodo para facilitar la dedicación académica con tranquilidad a los padres y la familia del estudiante universitario." In order to be deliver on this value proposition, we Family care and attention. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Residencia Universitaria market. We consider our key competitors to be: Casaloma, Casaselalto, Dormitoriosloft, HUB y próximamente Esstudia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Casaloma, Casaselalto, Dormitoriosloft, HUB y próximamente Esstudia by Care and personalized service.
Key Strategies
Over the next 6 months, our focus will be to Social media. This task will be undertaken in the context of our broader strategy to Expand. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Conquistar y mantener los primeros 6 clientes Suscribir convenio con una universidad Ampliar infraestructura
About this document
Residencia Universitaria Business Plan
This document was created by John of STUDIOU using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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