Toms fresh veggies 1 Page Business Plan
Overview
Toms fresh veggies has a clear business objective to develop, produce, promote and distribute Grow our own produce and distribute it to the community products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Toms fresh veggies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are moving from Alaska to Arizona. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Toms fresh veggies is uniquely positioned to deliver value to Everyone. "Toms fresh veggies will My family run and owned business would bring more fresh food for our community where we would donate 30% to the schools in our local." In order to be deliver on this value proposition, we What will set us aside from all the others is that we will grow what they aren't.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Grow our own produce and distribute it to the community market. We consider our key competitors to be: We do know know of any competition in the area we are looking into setting up shop. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We do know know of any competition in the area we are looking into setting up shop by None that we know of at this moment and none with in 20 miles of our idea shot spot.
Key Strategies
Over the next 6 months, our focus will be to We are moving to a new location in sunny Arizona. Where we can grow our business 10x more where it will
< br />Include not only fresh greens to home grown fruit where 30% of our crops will be donated to a business in the community . This task will be undertaken in the context of our broader strategy to We will open and run a fully functioning green house on 4 acres and be able to produce more produce. Of Bananas, papaya, grapes, microgreens, all different types of lettous, kale etc. all with our aquaponic set ups. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Move to Arizona Set up aquariums with in 3 months from move Have full produce products for sale with in 5 years
About this document
Grow our own produce and distribute it to the community Business Plan
This document was created by Tom of Toms fresh veggies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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