Unconditional Clothing 1 Page Business Plan
Overview
Unconditional Clothing has a clear business objective to distribute Plus Sized Activewear/Clothing products. These products have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Unconditional Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of options for attractive activewear for plus size women. This is a critical issue for our selected target market of plus sized women.
The Value Proposition
Unconditional Clothing is uniquely positioned to deliver value to plus sized women. Unconditional Clothing will provide products that allow plus sized women to feel confident while they work out. In order to be deliver on this value proposition, we our unique styles will be tailored to plus size women and provide extra support as well as unique styles to make women feel confident and less intimidated to be active. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Plus Sized Activewear/Clothing market. We consider our key competitors to be: Old Navy Plus, Torrid, The Gap Plus, Lane Bryant, Nordstrom . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Old Navy Plus, Torrid, The Gap Plus, Lane Bryant, Nordstrom by Affordable price point, unique styles that reference pop culture and witty humor so that women can showcase their personalities.
Key Strategies
Over the next 6 months, our focus will be to Find clothing vendors that provide good quality, and unique activewear targeted for plus size women . This task will be undertaken in the context of our broader strategy to Maintain positive business relationships with various vendors and provide new and changing styles for my customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find quality vendors Develop website Open online boutique
About this document
Plus Sized Activewear/Clothing Business Plan
This document was created by Sima of Unconditional Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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