Adam Dixon Nutrition 1 Page Business Plan
Overview
Adam Dixon Nutrition has a clear business objective to produce Healthy food products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Adam Dixon Nutrition has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not having enough time to prep their own meals. This is a critical issue for our selected target market of everyday busy people.
The Value Proposition
Adam Dixon Nutrition is uniquely positioned to deliver value to you. "Adam Dixon Nutrition will Provide healthy nutritional food delivered to your door." In order to be deliver on this value proposition, we offer a variety of food that makes healthy eating easy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy food market. We consider our key competitors to be all local food prep industries. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe we can compete effectively by offering a variety of food at very affordable prices.
Key Strategies
Over the next 6 months, our focus will be to appoint one or two people. This task will be undertaken in the context of our broader strategy to which is to purchase either my own shop or food truck. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 5000 instagram followers, own a shop and have my own team.
About this document
Healthy food Business Plan
This document was created by Adam of Adam Dixon Nutrition using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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