Aqua soft 1 Page Business Plan
Overview
Aqua soft has a clear business objective to develop, produce, promote and distribute Water purification ro products and services. These products and services have been developed over 15 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Aqua soft has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Everybody needs pure and healthy drinking water. This is a critical issue for our selected target market of Domestic Industrial and commercial.
The Value Proposition
Aqua soft is uniquely positioned to deliver value to Domestic Industrial and commercial. "Aqua soft will We manufacture water purifier everybody need pure and healthy water." In order to be deliver on this value proposition, we We have 15 year experience in this market can we design the system as per water nature and customise product for everyone domestic Industrial and commercial. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Water purification ro market. We consider our key competitors to be: Kent Aquaguard they are doing only domestic machine they are not manufacture commercial and industrial RO and one competitor also available Ion exchange is company doing domestic and industrial what their price are very high our price 30% less Aqua Soft planning we have create thousand sales associate all over India they sell the product all over India we have give all sales associate very good and healthy incentive and we have also manufacturing a new product water Atm water vending near about 4,50,000 machines required in Indian market in next 3 years. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kent Aquaguard they are doing only domestic machine they are not manufacture commercial and industrial RO and one competitor also available Ion exchange is company doing domestic and industrial what their price are very high our price 30% less Aqua Soft planning we have create thousand sales associate all over India they sell the product all over India we have give all sales associate very good and healthy incentive and we have also manufacturing a new product water Atm water vending near about 4,50,000 machines required in Indian market in next 3 years by India has a great market potential of water purification but only 10 to 15 company in working in India this product are push marketing product all company giving so many add paper and TV the planing pull marketing for this product but this product are push marketing we have great plan for this product selling unique feature push marketing.
Key Strategies
Over the next 6 months, our focus will be to Appoint 300 associates in 10 States. This task will be undertaken in the context of our broader strategy to Expand all over India and appoint 1000 sales associate all over India. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: We have generate the all over India sales associate selling the product we have already appoint 100 sales associate in all India We have 15 year experience in this market we know How sale the product water purifier ro we start this business in very low level Our core strength is over marketing
About this document
Water purification ro Business Plan
This document was created by Pramod of Aqua soft using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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