B•URGA 1 Page Business Plan
Overview
B•URGA has a clear business objective to develop, promote and distribute via smartphone aplication Automated Financial Consultations for SME. These services are at a very first development stage with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem manually, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new product modifications, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
B•URGA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as receive a hint, what do company creditors expect in terms of financial standing. Give a list of financing proposals from different credit institutions. This is a critical issue for our selected target market of 160000 small Latvia companies.
The Value Proposition
B•URGA is uniquely positioned to deliver value to 160000 small Latvia companies. "B•URGA will provide service that enables you to receive financing proposals from different credit institutions by one click. You will never get better proposals with direct interaction." In order to deliver on this value proposition, we have to know everything about our customers and will guide them to best proposals of all kinds of financing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the automated consultations for SME market. We consider our key competitors to be: Commercial banks and fast micro lending institutions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Commercial banks and fast micro lending institutions by unique user experience in receiving instant loan proposals and hints how to decrease loan interest rates.
Key Strategies
Over the next 6 months, our focus will be to appoint head of IT development. This task will be undertaken in the context of our broader strategy to make partnership with auditing company in order to support automated consulting service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch aplication for smartphones Obtain 45 000 registered users in Latvia Move to Estonia market
About this document
Automated consultations for SME Business Plan
This document was created by Rihards of B•URGA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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