DARKHORSE DURBAN 1 Page Business Plan
Overview
DARKHORSE DURBAN has a clear business objective to distribute Office automation solutions products and services in around Kzn . These products and services have a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DARKHORSE DURBAN has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cost effective & Bussiness efficiency. This is a critical issue for our selected target market of Small medium size enterprises SME.
The Value Proposition
DARKHORSE DURBAN is uniquely positioned to deliver value to Small & medium size enterprises SME. "DARKHORSE DURBAN will Provide solutions that drive down operational costs and improve business processes." In order to be deliver on this value proposition, we We have a proven track record in the industry with over 80 years of experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Office automation solutions market. We consider our key competitors to be: Itec
< br />Konica Minolta
< br />Canon
< br />Xdn. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Itec
< br />Konica Minolta
< br />Canon
< br />Xdn by We use OLD school PROVEN selling methods -
< br />COLD CALLING .
Key Strategies
Over the next 3 months, our focus will be to Hire a minimum of 3 sales people . This task will be undertaken in the context of our broader strategy to Have a total staff complement of 8 people . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 to 12 months are: 1. From July 2017 generate profit of R250000 pm
2. Total Profit if 1.2 million by February 2017
About this document
Office automation solutions Business Plan
This document was created by Frank of DARKHORSE DURBAN using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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