Fashion design - The store 1 Page Business Plan
Overview
Fashion design - The store has a clear business objective to distribute Best quality, beautiful clothing! products. These products have been developed over 0 . I want to start this fall with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fashion design - The store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to buy a product that is cheap and made at a good quality (shaped, colorful, non-wash-out colors, well sewed). This is a critical issue for our selected target market of Highschoolers, University Students.
The Value Proposition
Fashion design - The store is uniquely positioned to deliver value to Highschoolers, University Students. "Fashion design - The store will I am importing clothing that is better than everything you can find on local market." In order to be deliver on this value proposition, we I put my efforts into ordering products straight from the producers. It is much harder, but cheaper.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Best quality, beautiful clothing! market. We consider our key competitors to be: Ppt and a lot others. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ppt and a lot others by The looks and quality. Especially looks.
Key Strategies
Over the next 6 months, our focus will be to Agressive advertising techniques:
< br />- expensive flyers shaped as clothing pieces
< br />- ads on local television
< br />- locating the "coolest" boys and girls in local high-schools, offering them free clothing in exchange for Facebook/Instagram advertising
< br />- offering remarcably low prices for the simplest of products, so there can be a visible contrast between looks and price, to make everything seem "worthy". This task will be undertaken in the context of our broader strategy to - secure stocks
< br />- estimate new stocks dimension
< br />- order new products without losing time, money, and without overestimating future sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get all the paperwork, rent a space Receive the first orders (stocks) Use 4 teenagers to advertise on social networks
About this document
Best quality, beautiful clothing! Business Plan
This document was created by Valentin of Fashion design - The store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment