MaroofSha 1 Page Business Plan
Overview
MaroofSha has a clear business objective to develop, produce, promote and distribute Handmade Soaps products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MaroofSha has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Skin care. This is a critical issue for our selected target market of All.
The Value Proposition
MaroofSha is uniquely positioned to deliver value to All. "MaroofSha will Avoids harmful chemicals nourishing your skin with organic oils and natural additives." In order to be deliver on this value proposition, we Real organic additives used only in our soaps. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade Soaps market. We consider our key competitors to be: Khadi. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Khadi by Natural soap formula, no artificial colorants, special organic additives.
Key Strategies
Over the next 6 months, our focus will be to Get more sales persons. This task will be undertaken in the context of our broader strategy to Get more sales, expand into new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get a seperate space & licenses Get more sales Launch 2 new brands & expand into new markets
About this document
Handmade Soaps Business Plan
This document was created by Mukthar of MaroofSha using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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