New Avenue Auto 1 Page Business Plan
Overview
New Avenue Auto has a clear business objective to promote Car Part Locator services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
New Avenue Auto has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to locate a car part for a broken vehicle or rebuild project.. This is a critical issue for our selected target market of Used car drivers.
The Value Proposition
New Avenue Auto is uniquely positioned to deliver value to Used car drivers. "New Avenue Auto will Locate the car part requested at the most affordable price." In order to be deliver on this value proposition, we Our database accesses the collective inventory of parts of hundreds of salvage yards nationwide. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car Part Locator Services market. We consider our key competitors to be: LKQ. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LKQ by We find the same parts at a high quality without such a large mark-up..
Key Strategies
Over the next 6 months, our focus will be to For max profitability, more leads should be directly generated through a channel of New Avenue Auto. A website needs to be created and marketed to receive part requests submitted only to New Avenue Auto.
< br />GOAL :
< br />LEAD GENERATION. This task will be undertaken in the context of our broader strategy to Once lead generation had been accomplished, a pay system needs to be established in order to hire and train salespeople to close on the leads.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Generate Leads Open Call Center Hire Salespeople
About this document
Car Part Locator Services Business Plan
This document was created by Kyle of New Avenue Auto using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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