Pure insights 1 Page Business Plan
Overview
Pure insights has a clear business objective to develop, produce, promote and distribute Counselling, training, coaching services. These services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pure insights has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improve happiness at work, increase productivity, reduce work compensation claoms. This is a critical issue for our selected target market of Hr, whs reps of corporate companies staffing 0-3000.
The Value Proposition
Pure insights is uniquely positioned to deliver value to Hr, whs reps of corporate companies staffing 0-3000. "Pure insights will Collaborative, integrated model of servicing to support positive change and culture back into the busoness." In order to be deliver on this value proposition, we We partner and learn the business tailoring service delivery based on client individual needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Counselling, training, coaching market. We consider our key competitors to be: Dtc, assure, optum, access, converge. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dtc, assure, optum, access, converge by We are boutique providing higher level of customer service and a holistic collaborative model of servicing.
Key Strategies
Over the next 6 months, our focus will be to Acquire a business development manager
< br />Complete systems and procedures
< br />Complete marketing collateral. This task will be undertaken in the context of our broader strategy to Expand into market
< br />Connect individual service offerings
< br />Increase income streams. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build data base in the hills acquire 50 new clients increqae associate data base to 200
About this document
Counselling, training, coaching Business Plan
This document was created by Anastasia of Pure insights using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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