Swayze Mobile Foods 1 Page Business Plan
Overview
Swayze Mobile Foods has a clear business objective to produce Great food, great price products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Swayze Mobile Foods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Food brought to the customer. This is a critical issue for our selected target market of Food junkies.
The Value Proposition
Swayze Mobile Foods is uniquely positioned to deliver value to Food junkies. "Swayze Mobile Foods will Provide great food brought to the location of the customer." In order to deliver on this value proposition, we offer food that is different from the rest and is made fresh each day and made to order. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Great food, great price market. We consider our key competitors to be: Good 2 go, and Pie hole. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Good 2 go, and Pie hole by offering Different foods not normally found on a truck.
Key Strategies
Over the next 6 months, our focus will be to Promote on several social media sites and sponsor events in the community.. This task will be undertaken in the context of our broader strategy to Expand into neighboring communities . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Aquire 4 new locations Aquire repeat customer base Introduce new products
About this document
Great food, great price Business Plan
This document was created by Timothy of Swayze Mobile Foods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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