AutoGraph Arts 1 Page Business Plan
Overview
AutoGraph Arts has a clear business objective to develop, produce, promote and distribute Framed pencil sketches, clothing, other produts branding products and services. These products and services have been developed over 6months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
AutoGraph Arts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Start up capital. Delivery distance. Printing and fabric quality. No wapsite. Poor social network admin.. This is a critical issue for our selected target market of Workin Adults and Youth.
The Value Proposition
AutoGraph Arts is uniquely positioned to deliver value to Workin Adults and Youth. "AutoGraph Arts will Produce framed pencil sketches for gifts and decorations and produce branded items." In order to be deliver on this value proposition, we Our highly skilled artists produce quality products which are delivered via post or by hand if the distance is within the Potchefstroom area.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Framed pencil sketches, clothing, other produts branding market. We consider our key competitors to be: T-shirts: BlackSam Clothing.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with T-shirts: BlackSam Clothing. by We are more creative and know how to search for gaps in the markets..
Key Strategies
Over the next 6 months, our focus will be to Convince clients to decorate using Premade/Custom Sketches.
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< br />Do atleast 4 custom A2 per week.
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< br />Sell a 100 AG T-Shirts.
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< br />. This task will be undertaken in the context of our broader strategy to Do a local house/hiphop event. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Art Gallery Host Major events Sell clothing at retail stores
About this document
Framed pencil sketches, clothing, other produts branding Business Plan
This document was created by Tebogo of AutoGraph Arts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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