bop investment 1 Page Business Plan

fast moving consumer goods Business Plan

bop investment 1 Page Business Plan

 

Overview

BOP lvestments Ltd. has a clear business objective to distribute fast moving consumer goods products. These products have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Bop Investment ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as low pricing. This is a critical issue for our selected target market of sub wholesale and retail market.

The Value Proposition
 

bop investment is uniquely positioned to deliver value to sub wholesale and retail market. "Bop Investments will provide flexible terms of payment like say 21 days credit period." In order to deliver on this value proposition, we have over the years established good relationship based on trust with our vendors which enable us to enjoy this flexible terms of payment from them and as a result, we are also enable us to pass this on to our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the fast moving consumer goods market. We consider our key competitors to be:
Y&K investments ltd
< br />Bekind Enterprise
< br />Sethmay ent.
< br />Third force investment.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Y&K investments ltd
< br />Bekind Enterprise
< br />Sethmay ent.
< br />Third force investment by the, good customer and vendor relationship, competent and committed staff, unique technology system of operation that enables us to reduce waste drastically.

Key Strategies

Over the next 6 months, our focus will be to Be cost efficient
< br />Adopt cost reduction concept by way of taking advantage of economies of scale. This task will be undertaken in the context of our broader strategy to Expand the market share to include other segments such as aquiring store that are closed to market locations to be able to reach end consumers. Enter into new related business such as securing the branding right of our major products to augment the business. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 years are: increase sales to absorb relevant cost. With the aim of becoming cost efficient by reducing waste; increase customer base by 20% yearly; embark on 50% three- year business growth; increasing capital investment by retained earnings and ROI.

About this document
fast moving consumer goods Business Plan
This document was created by Frederick of bop investment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.