CTC of Huntsville 1 Page Business Plan
Overview
CTC of Huntsville has a clear business objective to develop, produce, promote and distribute Computer software certification training and testing services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
CTC of Huntsville has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Developing long range training plans and solutions within budget constraints. This is a critical issue for our selected target market of Department of Defense agencies and supporting Contractors and Sub-Contractors.
The Value Proposition
CTC of Huntsville is uniquely positioned to deliver value to Department of Defense agencies and supporting Contractors and Sub-Contractors. "CTC of Huntsville will CTC of Huntsville provides quality certification training classes to prepare students to pass required certification exams by the DoD." In order to be deliver on this value proposition, we Our team of experienced instructors, along with our flexibility and commitment to provide our customers with quality training solutions beyond expectations, separates CTC from our competition. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Computer software certification training and testing market. We consider our key competitors to be: Global Knowledge, New Horizons Computer Training Centers, Training Camp, and many other training companies across the country. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Global Knowledge, New Horizons Computer Training Centers, Training Camp, and many other training companies across the country by Our dedicated, highly experienced and successful instructors, and our flexibility to serve our customers needs.
Key Strategies
Over the next 6 months, our focus will be to Hire a highly motivated sales executive. This task will be undertaken in the context of our broader strategy to Develop a long range strategy to penetrate existing accounts and grow new accounts. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Penetrate existing customers Grow customer base Maintain flexibility to provide customer needs
About this document
Computer software certification training and testing Business Plan
This document was created by Richard of CTC of Huntsville using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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